Week 2️⃣ 5️⃣
Boots
🔊 Audio
📜 Show transcript
The British high street has been part of everyday life for generations, but in recent decades it has faced enormous pressure. Rising business rates, out-of-town retail parks and the unstoppable growth of online shopping have all taken their toll, and the Covid pandemic accelerated the decline still further. Yet some names still remain standing after over 100 years, such as Boots, Currys and Marks and Spencer, each with a surprisingly humble origin.
Boots began as a herbalist stall in Nottingham in 1849, founded for working-class customers who could not afford doctors. It grew into a nationwide institution, dispensing NHS prescriptions, testing eyesight and, for decades, developing the holiday photographs that British families brought back from their summer trips. Currys started out as a bicycle shop founded by Henry Curry in 1888 before reinventing itself as the nation's go-to electrical retailer. It went through several mergers and name changes along the way, absorbing rivals such as Dixons and Comet's predecessor brands, before simplifying everything under the single Currys name in 2021. Marks and Spencer began even more modestly, as a penny bazaar stall in Leeds market in 1884.
Selfridges, meanwhile, is a slightly different story. Rather than growing slowly from modest roots, it arrived on Oxford Street in 1909 as a fully formed spectacle, the vision of Harry Gordon Selfridge, an American retailer who believed shopping should be an experience rather than a chore. He famously displayed Louis Bleriot's monoplane in the store window shortly after Bleriot crossed the English Channel, drawing enormous crowds. Many habits we now take for granted in retail, such as placing perfume on the ground floor and encouraging customers to browse without pressure, are credited to him.
Not every high street story ends in success, however. Woolworths, with its red fascia, chaotic shelves and beloved pick and mix counters, was a fixture of over 800 town centres before collapsing in 2008. Over 30,000 jobs were lost overnight, and the doors closed for the final time in January 2009. Comet, BHS and Blockbuster followed in the years after, each leaving a gap that has never quite been filled.
Away from the high street entirely, one of the most extraordinary business stories belongs to the Shore Porters Society in Aberdeen, believed to be one of the oldest surviving companies in the UK, with records dating back to 1498. It began as a cooperative of harbour porters and today operates as a modern removals company, a reminder that some brands outlast everything.
Then there is the question of the apostrophe. Some brands carry it proudly: Sainsbury's, McDonald's and Domino's all signal through their punctuation that the business once belonged to a real person. Others have let it go quietly. Both Harrods and Selfridges originally carried an apostrophe, reflecting their founders' names, but both abandoned it over time without any fuss or announcement. Most curiously of all, Lloyds Bank and Lloyd's of London share the same origins yet punctuate their names differently, a small but perfect illustration of how wonderfully inconsistent the English language can be.
📽️ Slideshow
📺 Video
🔑 Key Vocabulary
- Apostrophe – a punctuation mark used to indicate possession or a contraction, and in brand names, often used to show that a business belongs to or was founded by a named individual.
- Brand identity – the combination of visual, verbal and stylistic elements that make a company instantly recognisable to consumers.
- Collapse – the sudden and complete failure of a business, often resulting in the closure of all its stores and the loss of jobs.
- Cooperative – a business or organisation that is owned and managed jointly by its members, who share the profits and responsibilities.
- Department store – a large retail shop divided into sections, each selling a different category of goods such as clothing, furniture or food.
- Fascia – the signage or frontage of a shop, typically displaying the brand name and logo above the entrance.
- Footfall – the number of people entering a shop or passing through a particular area, used as a measure of retail activity.
- Founder – the person who established or set up a company, organisation or institution.
- High street – the main commercial street of a town, traditionally home to shops, banks and other businesses serving the local community.
- Loyalty card – a card issued by a retailer that rewards customers with points or discounts each time they make a purchase.
- Pharmacy – a shop or department within a shop where medicines and healthcare products are dispensed and sold.
- Possessive – a grammatical form indicating that something belongs to someone, typically marked in English by an apostrophe and the letter s.
- Prescriptivism – the view that language should follow strict, established rules of grammar and usage, regardless of how it evolves in practice.
- Retail park – a large out-of-town shopping area consisting of multiple stores, usually accessible by car, which drew customers away from traditional high streets.
- Merger – the combining of two or more companies into a single new organisation.
💬 Conversation Questions
- Do you have a favourite shop on the high street, and how often do you actually visit it in person?
- When did you last buy something in a physical shop rather than online? What made you go in person?
- Do you remember going to a chemist or pharmacy as a child? What do you associate with the experience?
- Have you ever had a shoe fitting in a shop? Do you think it matters to try shoes on before you buy them?
- Is there a shop from your childhood that no longer exists? How did you feel when it closed?
- Do you think it matters whether a brand name has an apostrophe or not? Would you ever notice?
- Sainsbury's, McDonald's and Domino's all use an apostrophe. Can you think of any brands in your country that have a similar punctuation quirk?
- Do you think big supermarkets like Sainsbury's have done more harm than good to smaller, local shops?
- The Shore Porters Society has been running since 1498. What do you think is the oldest company in your country, and what do you know about it?
- If you could bring back one dead brand from the high street, which would it be and why?
🌐 Links
- BBC - Have we murdered the apostrophe?
- Sainsbury's timeline
- Alfred Gillett Trust - The History of Clarks
- M & S Archive
- The Guardian - This article is more than 1 month old The UK’s high streets have reached a tipping point – and Reform will reap the benefits
- Myers Clark - Six Reasons Behind the Decline Of The UK High Street
- Logo Creative - The Process of Boots Logo Redesign With Rob Clarke